Are you in the Luxury travel industry?
Are you a luxury travel professional?
Do you own a yachting company, are you a luxury rental supplier, do you create custom, unique, magical excursions for cruise companies?
Are you a sustainable travel consultant or do you offer training courses on how to become a superyacht stewardess?
Not sure if you’re a part of the luxury travel industry?
Hint: You probably are.
If you have a hand in the luxury travel niche, even a finger, you could benefit from a luxury travel copywriter.
Are you stressed, overwhelmed, and overworked? Do you wish you had more time to do the other things you’re passionate about? A luxury travel copywriter might be just the thing you need to get your time back.
Are you ready to reach your goals, expand your business, and become an authoritative voice in the world of luxury travel? Keep reading to see how a luxury travel copywriter can help you.
What is a Copywriter?
My job as a freelance copywriter is to write marketing materials that get your target audience to take action.
From persuading your audience to provide their emails, purchase a service or product, or to provide feedback for market research, copywriting is a diverse tool that you should be utilizing.
Effectively telling your story makes your brand more relatable and trustworthy. It isn’t just about selling. It’s about providing value and showcasing that value in the content you produce. At the core of effective copywriting are authenticity and heart.
Copywriting services include other marketing materials like website copy, blogs, newsletters, opt-ins, brochures, social medial copy, e-books, and more! Once you know what copy is, you see it’s everywhere in your day-to-day life!
With well-crafted calls-to-action, I help convince your audience they not only want but need your services.
Do I Need a Luxury Travel Copywriter?
I know what you’re thinking:
“Do I need a copywriter?”
“Does copywriting work?”
“Is a copywriter worth it?”
“Can I write my own copy?”
Copywriting works.
Think back to every time you’ve given your email to a business. It happens all the time. To get 10% off your next order, or to gain access to some limited time, top-secret tip your email gets entered into that little subscribe box.
Think of every time you clicked on a Facebook or Instagram ad that led you to purchase a product.
Think of that one time you read a business’s website and felt like they were speaking directly to you. It was like they knew you.
Sure, you can write your own copy. But, it takes time to sit down and write weekly blog posts, bi-weekly newsletters, product descriptions, and social media copy. Not to mention, you don’t have time to research SEO, keywords, and wade through the mountains of market research.
Working with a copywriter is worth it.
Your greatest asset is your time.
As a freelance luxury travel copywriter, I help you by taking the writing off your hands and giving you your time back so you can focus on the other things in life that you’re passionate about.
I help reduce your stress and overwhelm.
With more time and less stress on your hands, what would you do?
Would you:
Spend more time on your friends and family.
Say, “Yes,” to holidays and the things you want to do.
Focus on other aspects of your business that you enjoy - hey, writing isn’t for everyone!
Take a luxury vacation yourself.
Are you curious to see if I can help you reach your goals and give you your time back?
Keep reading to learn about a few of the things a luxury travel copywriter can help you with and tell me what your goals are in the comments below!
Luxury Travel Copywriting Services:
There are many different copywriting services and each serve their own purpose. Below is a list of a few of my copywriting services and how they can help you grow your luxury travel business!
Blogs
You’ve probably already heard this, but I’ll tell you again.
You need a blog.
Maybe you don’t have the time, the energy, or maybe you just don’t like writing. Maybe you don’t know where to start. That’s what I’m here for!
Blogs are one of the magical ingredients to get your website ranking on Google - which means your ideal clients can also find you.
When done right, blogs provide a steady stream of engaging content for your subscribers.
Blogs build trust, establish authority, educate your readers, and inspire action.
Having a blog increases your chances of ranking higher in an internet search by 434% (1).
Marketing strategies that prioritize blogging are 13x more likely to have a positive ROI on their efforts (1).
Website Copy
Another must-have in the toolbox of a luxury travel professional. Your website is going to be the face of your mission. It’s going to be the first thing people see when they search for how you can help them.
Your website promotes your brand 24 hours a day 365 days a year.
An SEO optimized website makes it easy for your audience to find you.
A website is a centralized place where your customers can see everything you have to offer.
70-80% of consumers research a company before purchasing any sort of product or service (2). This is done primarily through a website.
Newsletters & Email Marketing
Newsletters are the perfect way to build trust with your audience by keeping them informed on what’s happening in your company.
Have a new destination available? Tell them!
Have an exclusive offer on that world-renowned resort? Share it!
Do you have the latest tricks and tips on how to get your foot in the door in the luxury travel industry? Pass it along!
People like buying from people they know and trust.
Speak to their interests. Let them get to know your voice, your mission, your goals, and how you’re going to help them.
Use your newsletter or your email sequence to boost traffic to your website, tell your audience about a new blog post, or get them to a product landing page.
For every $1 spent on email marketing, you can expect a $42 average return - that’s a 4,200% ROI (3). Talk about impressive.
Social Media Copy
Ah, social media. It’s entirely its own beast. Social media can be beneficial for any business. Luxury travel is such an aesthetic based industry that it’s well suited for social media.
Luxury travel is all about providing beautiful and meaningful experiences and as a freelance copywriter, it’s my job to make sure your words are just as vibrant and enticing as your photos.
Sharing a visual of those experiences on your social media feed can be the perfect way to connect with a new potential audience.
The varying social media platforms are a genius method to reach different audiences.
Social media is a great way to engage one-on-one with your audience. It makes them feel like they personally know you. People are way more likely to purchase your services if they feel like they can trust you.
It’s a quick and efficient way to show your audience what you have to offer while providing consistent content they want to see on their feed.
It’s the perfect way to inject your audience with the travel bug and get them dreaming about the luxury vacation you can offer them.
Travel & Product Brochures and Descriptions
This is how you make your products and services tantalizing. This is how you make what you’re offering irresistible to your audience.
Your audience may think they know what you’re offering, but let’s truly show them. Give them a feast for their eyes and their mind with the powerful combination of vivid imagery and persuasive words.
You need a wordsmith and I’m here to help.
Brochures and descriptions are a straightforward and easy way to showcase exactly what you have to offer and why your audience should come to you.
Are you interested in something else?
I offer other copywriting services, check out my website for more!
If you have an idea you want to brainstorm with me, get in touch, and let’s see what we can create!
What Are Your Goals?
Hint: A copywriter can help you crush them.
Do you want to:
Have more time for yourself?
Reach a greater audience?
Make your mission known?
Become an authoritative voice in your chosen niche?
See organic traffic from your social media, blogs, or emails?
See an increase in bookings and revenue?
See an increase in people using your specialized services?
See your business grow and expand?
Hiring a luxury travel copywriter can help you achieve these goals.
I can help you with market research, content creation, brainstorming, and more, like formatting so you make sure you’re catering to Google, the reader, and the skimmer.
You’re already working hard, outsourcing your copy needs to an expert who knows how to make your content shine and can get your voice heard in the crowded luxury travel space can be hugely beneficial. You don’t have the time or energy to do it all and you shouldn’t have to.
Want to chat to see if we might be the perfect combo of trailblazing business owner and luxury travel copywriter?
Head to my website to check out my portfolio or send me an email and we can set up a discovery call and go over all the details!
Sources
Hi! Kallie here! I’m a luxury travel copywriter who gets to write for some seriously awesome entrepreneurs who are making waves in the luxury travel industry. Want to learn more about how I combine my passions of service, writing, and luxury travel? Click here.
Ready to tell your story, save time, and crush your goals? Get in touch with me and let’s get started!
