As a busy luxury travel professional, starting and maintaining a blog probably isn't #1 on your list of things to do. But, it’s something you should be doing!
Blogging isn’t just for Instagram famous travelers sharing their picturesque photos and luxurious hotel stays or the beauty and makeup gurus sharing the latest in how to create the perfect cat eye – is that still a thing or am I behind the beauty times?
Don’t let people tell you blogging is dead – it isn’t. Blogging can do many beneficial things for your business so don’t ignore the power of the good ol’ blog.
Why Do I Need a Blog?
1 – A Blog Increases Your SEO Performance
Search Engine Optimization, or SEO, is that magical algorithm that helps decide where your website ranks on search engines like Google. Let’s be honest, no one ever goes to the back pages of Google to find what they’re looking for.
You definitely don’t want your website way back there. Having a blog will get your website moving in the right direction.
With engaging and researched blogs being regularly posted to your website, you’ll increase the likelihood of backlinks (there’ll be more on this soon!) - which also helps boost your website’s SEO.
When done correctly, blogging produces consistent, relevant, fresh content that Google loves to see and rewards you for it!
Remember, SEO is a long game and consistent blogging is the perfect way to play the game that will win you some SEO brownie points along the way!
2 – A Blog Increases Organic Site Traffic
Tying into boosting your SEO performance, blogs also boost organic traffic to your site. Who doesn’t want more traffic on their website?
More eyes on your products, services, and the value you offer mean only good things for you and your business.
By having blogs that appeal to your ideal client, you’re making it easy for potential clients to find you. These clients are oftentimes people who would otherwise never have found you!
You’re not only increasing your website traffic, you’re increasing engagement and getting great market research in while you’re at it!
It’s a win-win!
3 – A Blog Keeps Your Audience Updated About Your Business
Blogs are the perfect vessel to go into more depth about products or services you’re offering. Maybe you have an exciting new course or product you want to share with your readers. You can dive in and show the depth of value you offer.
If you have exciting news about a new partnership or collaboration, a blog is an easy and effective way to let your audience and potential new clients know all about what you and your business have been up to.
4 – A Blog Helps Grow Your Email List
You know those pesky pop-up boxes that come up on every website you’ve ever visited? The ones asking for your email address. Blogs make growing your email list easier.
If your readers find your blogs interesting and trustworthy, they’ll be much more likely to sign up to receive email updates and newsletters from you as well.
With a call-to-action in your blog, suggesting your reader subscribe to your email list, you can easily grow an organic email list of real people who are genuinely interested in your business.
With a proven track record for producing engaging, informative, and relevant information through your website’s blog, you’ll have an eager audience waiting to hear about your business updates and promotions.
5 – A Blog Builds Trust With Your Audience
Do you want to buy a product from the random salesman who knocks on your door? If you’re anything like me, you’re on the floor pretending you’re not home.
You’d rather buy a product from a friend whose methods and judgment you trust. It’s simple, people are more likely to buy from people and brands they trust and resonate with.
By providing content that your ideal clients want to see, and they find value in, you’re building up your own reputation of expertise and authority. Becoming an authoritative voice in your niche can take time, but blogging can help kickstart the process.
Providing content that teaches your readers about something and engages and empowers them to make their own decisions about that topic is how you build trust. You can’t skip this step when building your brand and business.
Blogs truly showcase the value you bring to the table.
6 – Blogs are Great for Social Media Content
Do you struggle with coming up with things to post about on your business social media accounts? Is social media planning the only time you feel like there are too many days in the week?
I used to have that problem too, but having a blog is a great way to fill up your social media calendar. Whenever you post a new blog to your website, you have automatic content for platforms like Instagram, Facebook, LinkedIn, and Pinterest.
You can even create days’ worth of content from one blog, it’s a great way to save time while still posting regularly to your social media accounts and engaging with your audience.
7 – Having a Blog Makes Your Personal Voice Known
People want to feel like they know you - especially if they’re going to be buying something from you. Blogs are an excellent way to tell your story and infuse your writing with your own style and voice.
Blogging is a great way to show your company’s values, mindset, and personality. Blogging makes it easy to show who you are and what you represent.
What you have to offer is special. You have a unique voice and experiences that hold value with those checking in to read your blogs every week. Show them that value. Make them see and feel the value of your content.
It makes you seem human and creates an authentic connection with your readers. Whether they know it or not, that’s something they crave.
Convinced Yet?
You need a blog for your website.
I could keep going about the perks of having a blog. But, when it comes down to it, blogs are a fun way to tell your story and allow your audience to get to know you, your mission, and what’s important to you.
Worried about what tools to use or where to start? Drop your questions in the comments below or get in touch with me and let’s see how we can get your own business blog up and running!
Maybe you already have a blog, but you don’t like writing or don’t have the time to sit down and write a weekly blog post. I can help!
Get in touch or schedule a free discovery call to have your blog questions answered!
Wondering how a luxury travel copywriter can help you? Check out this blog!
Happy blogging!
Hi! Kallie here! I’m a luxury travel copywriter who gets to write for some seriously awesome entrepreneurs who are making waves in the luxury travel industry. Want to learn more about how I combine my passions of service, writing, and luxury travel? Click here.
Ready to tell your story, save time, and crush your goals? Get in touch with me and let’s get started!
